Friday, December 19, 2014

Happy Holidays!

Happy Holidays from all of us at!  We hope that everyone has a magical holiday season and enjoys the time with their family and friends.

Just a reminder our office is closed  December 19, 2014 for the holidays and will reopen on January 5, 2015.  

Happy New Year to all and we are excited to start 2015 strong.


Wednesday, December 3, 2014

We Are off to California!

Our whole team is trading the cold Okanagan snow for some California sunshine on Thursday, December 4th, to take FranklinCovey’s The 7 Habits of Highly Effective People Signature Edition 4.0 workshop! (And for some fun in the sun/Disneyland adventures!) Our office will be closed from December 4th through December 8th, and will reopen on December 9th with a refreshed team that’s ready to apply our new training and habits.
The workshop is based on Steven R. Covey's The 7 Habits of Highly Effective People, which is a best-selling business book that focusses on empowering individuals with habits to help them become highly effective people.  A team of highly effective people equals a highly effective organization, which is our goal in attending. 
The training is based upon the below 7 Habits of Highly Effective People:

1.      Be proactive
2.      Begin with the end in mind
3.      Put first things first
4.      Think win-win (something that we have always believed in at
5.      Seek first to understand and then to be understood
6.      Synergize
7.      Sharpen the saw
It is meant to help individuals take initiative, respond proactively, clearly define values and goals, set priorities, eliminate time wasters, use productive time management, build relationships/teams, use collaboration, work on effective communication, collaborate for decision making and achieve personal life balance, among many other things that can be viewed here.
We are all extremely excited for not only the workshop and bettering ourselves and our organization, but we are excited for some warmer weather and some team bonding in Disneyland, Universal Studios, Huntington Beach, etc. 
Thanks for your patience during our office closure and please stay tuned to hear how it goes!


Thursday, October 9, 2014

Should Thursday Be the New Friday?

We are excited to announce that for the month of October, Thursday is our new Friday!  In the hope of minimizing our environmental footprint, promote work-life balance and create a happier, healthier, more productive team, our current office hours are Monday through Thursday 8am to 4pm PDT.  If this theory proves to be successful, we are hoping to permanently move to a reduced work week!  

Not only will moving to a 32 hour work week (with full salary and benefits!) help the team at have more life balance, we are hoping it will create a more focused, productive 4 day week that actually surpasses the amount of work that we are now doing in 5 days (40 hours).

If this test is successful, it will mean having 50 less days of driving to and from work, 50 less days of heating/cooling the office, etc. which will result in a smaller environmental footprint. 

We are hoping for a win-win for all of us – our team, our company, our clients and the environment. 

To read more about this initiative, please check out our press release here

Tuesday, September 2, 2014

Luke Redd to Exhibit at Lake Country ArtWalk 2014

Coming up this next weekend is the 21st annual Lake Country ArtWalk!  The Lake Country ArtWalk is the largest art show in the interior of BC and allows over 300 artists to exhibit their art.  This year we are extremely proud to announce that our Director of Creative Content, Luke Redd, will have a chance to display his art at this year's ArtWalk, allowing him to share his art with over 7,000 expected visitors!  

I asked Luke a couple of questions about the event, his artwork and his decision to attend ArtWalk this year. What made you decide to go after a spot at this year's ArtWalk?
Luke: Well, I can thank my wife for that. She basically put her foot down and said it was time that I start showing my work. I could see the serious and loving passion in her eyes. She's been encouraging me to exhibit my art for years, but I just never felt ready. It finally dawned on me how lucky I am to have so much support. So I made it my mission to put myself out there this year. And, as an Okanagan artist, what better event is there than the Lake Country ArtWalk?
I pulled together some examples of my work, sent in my application, and waited anxiously to find out if I'd be accepted. In the meantime, I began furiously creating some new work for the event. I felt over-the-moon when I learned I'd been chosen by the ArtWalk jurors to participate. What are you hoping to get out of the experience? 

Luke: I'm mostly curious to see how people react to my work. I don't really know what to expect in that regard. My hope is that some people will connect with my art in a way that lifts their spirits and reminds them that they aren't alone in what they feel. I'd really love for my art to play at least a small role in empowering people to approach others with more empathy and curiosity.
Plus, I'm really excited about meeting other Okanagan artists and seeing their work. It's going to be a very humbling experience to be among so many talented people like Alex Fong and Nikki Balfour. Of course, I'd be lying if I said I wasn't a little nervous about sharing my own art. But it's what an artist has to do. So it feels like a big step even though I've been painting for more than 20 years. Can you describe some of your work and the ideas behind it?
Luke: The first thing everyone notices about my paintings are the bright, bold colours and the raw, stormy quality of my brush- or palette-knife work. I'm not somebody who fusses too much over mixing the perfect colours or smoothing out the paint. For me, the joy in painting comes from going on instinct and not overcooking everything.

So I often end up with rough textures and thick impastos. But I think that's a quality of my work that helps represent the feelings and ideas I'm trying to express. A lot of my art has its beginnings in the dark, messy, turbulent core of my being. But I think the bright colours represent my innate optimism coming through. And the rough textures are also kind of like life itself. Life is rough, but there is beauty in the crevices.

One of my newest series, called Spots, is about exploring the idea that we all carry scars, whether physical or emotional, but that we can use them as reminders of everyone else's humanity. We're all the same. We all have spots from living life. But they can become points of light because light is often born from the darkest places. So when we're presented with life's inevitable conflicts, we have a choice to make. We can default to pain and competition, or we can stop and make a conscious effort to act with grace and generosity instead. Is showing your work something you plan on doing more of in the future?

Luke: Absolutely. I've finally accepted the fact that I don't need to limit myself. I can be a fine artist in addition to what I've been for a long time now, which is a commercial artist and copywriter. Sharing my art is a crucial part of being a fine artist. I can't just create it and store it away. It's meant for other people. It's larger than me. I'm just the conduit. I just wish it hadn't taken me so long to realize that.

Tuesday, August 26, 2014

A Culinary Journey for Laura at

We are very excited for our Project Manager, Laura, who is currently enrolled in the Culinary Arts Program at The Art Institute of Vancouver! Laura is still working full time for, but is now following her passion, which is cooking and learning as much as she can in culinary arts. 

In this program, Laura will learn everything from basic knife skills and different cuts, to international cuisines, to safety and sanitation, to baking and pastry, and more. 

We asked Laura a few questions about her decision to attend culinary school, what she’s most excited about and how she’s found it so far. What made you decide to go to culinary arts school? 

Laura: Saying that I love to cook is an understatement. Cooking is my passion, and I've always wanted to go to culinary school. How did you pick The Art Institutes? 

Laura: I have always been drawn to The Art Institutes because they are a unique, creative school that’s full of passion. What is your favourite part of the program? 

Laura: I love spending my time learning in the kitchen, and being in the kitchen hours on end definitely satisfies my love of cooking. I also enjoy spending time with others who share the same interest. I love being able to ask my chef instructor any questions while cooking instead of having to Google it like I do when cooking at home. What are you looking forward to learning the most? 

Laura: I am so incredibly excited to further my cooking skills and knowledge and to learn from talented chefs first-hand. I am especially looking forward to learning flavor pairing, presentation, world cuisines, Asian cuisine, baking and pastry, and more efficient culinary skills. How are you finding the program so far? 

Laura: I love it! My first few weeks have been awesome. I’ve met some great people, my chef instructors are very knowledgeable and friendly, and I have already learned a ton. 

Thanks Laura, we are very excited for you and can’t wait to taste test your cooking when you’re finished the program!

Check out some of Laura's personal creations below! 

Summer Salad Topped with Toasted Pumpkin Seeds and Feta

Vegetable Rolls with Chile Yogurt Sauce

Caprese Salad with Balsamic Sheets

Fruit Salad Topped with Chive Foam

Orange-Maple Miso-Soba Noodle Salad

Sesame-Maple Salmon, Brown Rice, and Sauteed Chard
Beer Battered Onion Rings

Roasted Chicken on a Bed of Mirepoix

Farfalle "Zebra" Pasta with Chicken, Mushrooms, and Swiss Chard in a White Wine Mascarpone Sauce

Shrimp, Avocado, and Mango Rolls

Tuesday, July 22, 2014

MozCon 2014

Such an amazing conference – highly recommended to anyone who loves SEO, marketing, or just being motivated by successful, bright individuals who are passionate about SEO or online marketing.  

Last week a couple of us from attended MozCon in Seattle, Washington and we were incredibly impressed and came back with a lot of energy and actionable items.  We loved it so much that we've already signed up the entire team for MozCon 2015 and can’t wait to see what they have in store for us next year.

The caliber of speakers at MozCon was some of the best we have seen at any of our other industry conferences, and the energy of the speakers and attendees was contagious.

 Some of the highlights:

 Jeremy Bloom
Hanging with Roger, The Moz Mascot! 
 In an inspirational presentation, “Dare to Fail”, Jeremy shared the lessons he has learned in success and how to learn from your failures.  He has played in the NFL, has competed in the Olympics twice for skiing, co-founded Integrate, a marketing software company, among numerous other achievements.

Pete Meyers
Office puppies hanging with Roger at the office
In the presentation, “How to Never Run Out of Great Ideas”, by Marketing Scientist at Moz, Dr. Pete educated everyone on how to stay on-top in a world that’s flooded with content.  He provided tactics on how to always come up with valuable content that won’t get lost in the masses. 

Will Reynolds
In his high-energy, information packed presentation, “You Are so Much More than an SEO”, Will, founder of SEER Interactive,  motivated the audience to not just focus on rankings, links, etc. but to focus on the actual individuals, their experience, and converting that user.

Rand Fishkin
In this exciting presentation, “Mad Science Experiments in SEO & Social Media”, Rand, founder of Moz, shared his last few months of experiments, research and hypothesis of search, recent changes, and where he sees SEO going the next year. 

Those four speakers really stood out to us, but there really were far too many great speakers and presentations to even touch the surface.  Check out, to see the entire MozCon 2014 agenda. 

Beautiful views in Seattle, Washington