Last week a
couple of us at Beelineweb had the pleasure of attending Unbounce’s Annual Call to Action Conference in Vancouver, B.C.
The
conference hosted 1000+ digital marketers in two jam-packed days! The sessions
covered topics such as content marketing, analytics, email marketing,
conversion optimization, copywriting, PPC, psychology behind marketing, etc. Top marketers from around the world came to
share current marketing trends, case studies and their knowledge. Some highlights included:
Rank
Fishkin, “The Wizard of Moz”, from MOZ presented on The Measure of a Marketer’s
Worth, which highlighted finding the right marketing processes and measuring
the right metrics to track the work and not just progress.
Oli
Gardner, The Co-Founder of Unbounce, presented on The Conversion Equation,
which looked into all of the factors on a landing page that help the
conversion. He gave examples of
distraction, expectation, readability, visual ID, immediacy, specificity and
hyperbole in an entertaining presentation, which highlighted what to do and
what not to do.
Some other
speakers we had the pleasure of listening to were Amy Harrison, who’s the Founder
of Harrisonamy Copywriting, Annie Cushing, who’s the Founder of Annielytics,
Anum Hussain, who’s the Senior Growth Marketer of HubSpot, Cara Harshman, who’s
the Content Marketing Manager from Optimizely, among many others!
Not only
was it a great conference, with a ton of actionable information, but we
completely lucked out and had pure sunshine in Vancouver! Here are a few more photos
from the trip!
